In this episode of "Entrepreneurs Northwest" Neicole Crepeau explains that Twitter can be an effective marketing tool for small businesses but that it takes persistence. It doesn't make sense for businesses to engage in one to one conversations on Twitter, but they do need to be consistently broadcast useful information throughout the week. She suggests that businesses use tools that allow them to write all their weekly tweets at the same time and schedule the broadcasts throughout the week.
Check out http://nmc.itdevworks.com/ for more of Nicole's thoughts on Twitter and web marketing.
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NOTE: Check out the complete podcast directory of discussions with entrepreneurs. If you would like to be a guest on Entrepreneurs Northwest, to talk about your business venture, contact Michael Surkan.