17 November 2009

EPNW: Bob Scheier says entrepreneurs can learn a lot from curmudgeonly reporters

In this episode of "Entrepreneurs Northwest" Bob Scheier explains how entrepreneurs can learn a lot from curmudgeonly reporters. He can't begin to count the number of product pitches he heard in his years as a tech reporter that made his eyes glaze over. If you can't articulate what is new, or uniquely compelling, about your product to a reporter, then you likely won't have much luck making headway with customers.

Check out http://scheierassociates.com/ for more of Bob's thoughts on marketing and PR.

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NOTE: Check out the complete podcast directory of discussions with entrepreneurs. If you would like to be a guest on Entrepreneurs Northwest, to talk about your business venture, contact Michael Surkan.

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