In this episode of "Entrepreneurs Northwest" Bob Scheier explains how entrepreneurs can learn a lot from curmudgeonly reporters. He can't begin to count the number of product pitches he heard in his years as a tech reporter that made his eyes glaze over. If you can't articulate what is new, or uniquely compelling, about your product to a reporter, then you likely won't have much luck making headway with customers.
Check out http://scheierassociates.com/ for more of Bob's thoughts on marketing and PR.
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