07 November 2009

EPNW: Greg Satell explains why social networking is not a marketing panacea

In this episode of "Entrepreneurs Northwest" Greg Satell talks about the limations of social networking marketing strategies, and points out that marketing isn't a one way street: companies need to listen to the market to learn how to fine tune, or even repurpose, their products. Greg may live in the Ukraine, but his grasp of marketing strategies is both expansive and insightful. Tune in to get a intellectual view of marketing as well as a guide to practical applications.

You can check out more of Greg's marketing suggestions at http://www.digitaltonto.com/.

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NOTE: Check out the complete podcast directory of discussions with entrepreneurs. If you would like to be a guest on Entrepreneurs Northwest, to talk about your business venture, contact Michael Surkan.

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