24 December 2010

EPNW: Successful sales start with product development

In this episode Matt Heinz explains that successful sales start during product development. No amount of salesmanship can make up for a product that doesn’t meet customer or market needs. It’s all about understanding your customer. Even the marketing strategies should take the target customer market into account. Social media won’t help much if you are selling to fortune 500 companies but could be highly effective dealing with teenagers.

You can find out more of Matt’s marketing ideas at:

Download the sound(right click and save as link) : Download

NOTE: Check out the complete podcast directory of discussions with entrepreneurs. If you would like to be a guest on Entrepreneurs Northwest, to talk about your business venture, contact Michael Surkan.

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