02 December 2010

EPNW: Social media - It's Where the Market Is

In this episode Neal Schaffer explains that marketing through social media may take a lot of effort, but that every business MUST take advantage of it. Social media is where customers are spending an increasing amount of their time, and no company can ignore that. Even better, social media provides opportunities for business intelligence and lead development that never existed before. For an example, Neal shares tips on how LinkedIn can be an incredibly powerful marketing tool when properly utilized. Not all social media venues will work well for all companies, but a good marketing strategy, tailored to your business needs, will pay off handsomely.

You can check out more of Neal's social media marketing advice at:

Download the sound(right click and save as link) : Download

NOTE: Check out the complete podcast directory of discussions with entrepreneurs. If you would like to be a guest on Entrepreneurs Northwest, to talk about your business venture, contact Michael Surkan.

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