29 March 2010

EPNW: The silver bullet to internet marketing just doesn't exist

In this episode of Entrepreneurs Northwest Ian Lurie says that businesses have to do their homework before hiring an internet marketing professional. There are no silver bullets for internet marketing, and every business needs a customized strategy.

You can check out Ian's marketing ideas at http://www.portentinteractive.com/.

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NOTE: Check out the complete podcast directory of discussions with entrepreneurs. If you would like to be a guest on Entrepreneurs Northwest, to talk about your business venture, contact Michael Surkan.

1 comment:

  1. We must be drinking from the same well, tho I am usually called on to for expertise in software/web/DB R&D so I might say that the silver bullet to developing software just doesn't exist...

    Regardless of the domain, the message is the same (I think) - success comes down to the practitioner and putting them into an effective environment. This is far more important than specific tools, channels, media, products, etc.