In this episode of "Entrepreneurs Northwest" Donna Reed talks about how entrepreneurs often ignore the skills of program management at their peril. A good PM does much more than just handle scheduling, but works to understand the entire business and product, and helps prioritize work, marketing, and other activities. Even if a new startup can't afford to hire a full time program manager, there are many people who work on a consulting basis. Better yet, every entrepreneur should spend at least as much time learning the skills of program management as they do exploring finance and marketing.
You can check out more of Donna's ideas on program management at http://www.donnaareed.com/. You can also watch Michael's presentation called "Microsoft Program Management for Dummies", for a perspective on program management at Microsoft.
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NOTE: Check out the complete podcast directory of discussions with entrepreneurs. If you would like to be a guest on Entrepreneurs Northwest, to talk about your business venture, contact Michael Surkan.
