30 October 2009

EPNW: Eric Goldman explains B2B inbound marketing

In this episode of "Entrepreneurs Northwest" Eric Goldman explains business to business marketing, and describes how effective inbound marketing can help generate the qualified leads that companies are looking for. Good content, search word optimization, and asking a few questions all play a part in finding customers.

Check out Gossamar's web site for advice on BtoB in-bound marketing strategies.

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