In this episode Stephen Rose explains how everyone has a brand (or image) on the internet, whether they want one or not. The oft-told advice to watch what you say on the web is certainly important, but Stephen suggests that social media provides an opportunity for everyone to develop their career (and find jobs) by purposefully building their brand. A resume is just not enough to find a job anymore, your career will depend on how you are perceived on the web. Stephen recommends creating your own blog as the place to start with managing your brand, allowing you to show your expertise and to serve as a tool for making connections.
You can follow Stephen on twitter here:
http://twitter.com/stephenlroseHere is the IT Pro community Stephen manages at Microsoft:
http://www.microsoft.com/springboard
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NOTE: Please contact Michael if you are interested in being a guest on "Tales from the job search trenches" podcasts. Michael would like to discuss your job search strategy, and brainstorm ways to improve it with you.
