In this episode of "Entrepreneurs Northwest" Phyllis Zimbler Miller talks about how Twitter should be an imporant part of any web marketing campaign. The key to using Twitter successfully is to be genuine. Phyllis recommends avoiding the automated tools that rack up followers to focus on building relationships that matter. The new "lists" feature holds a lot of potential, but it's not clear yet how this will be used by the community, or how to best take advantage of it.
Check out Phyllis' advide on power marketing at http://www.millermosaicllc.com/. Her newest project is http://www.filmsthatsupportourtroops.com/. You can also follow Phyllis on Twitter.
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