In this episode of "Entrepreneurs Northwest" David Meerman Scott explains that the old days of begging, buying, and bugging consumers with crude marketing efforts are over. The only way to get attention in the fractured world of the Internet is to earn it by publishing useful information, and content, that customers want to see. The key to marketing success is to think like a publisher, looking for the content that will appeal to the market.
You can check out more of David's ideas at http://www.webinknow.com/ or the new edition of his book, "The New Rules of Marketing and PR".
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NOTE: Check out the complete podcast directory of discussions with entrepreneurs. If you would like to be a guest on Entrepreneurs Northwest, to talk about your business venture, contact Michael Surkan.
