In this episode of Entrepreneurs Northwest Ian Lurie says that businesses have to do their homework before hiring an internet marketing professional. There are no silver bullets for internet marketing, and every business needs a customized strategy.
You can check out Ian's marketing ideas at http://www.portentinteractive.com/.
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NOTE: Check out the complete podcast directory of discussions with entrepreneurs. If you would like to be a guest on Entrepreneurs Northwest, to talk about your business venture, contact Michael Surkan.
